News
-
XR: 83% of UK Advertisers Now Use AI, With Speed to Market Overtaking Cost Savings
XR: 83% of UK Advertisers Now Use AI, With Speed to Market Overtaking Cost Savings XR Extreme Reach's UK State of Ad Ops report finds 83% of UK marketers actively using or piloting AI in production, 41% using it daily and just 3% with no adoption plans, with speed to market (36%) overtaking cost savings as the top driver, ahead of creative volume (35%) and cost reduction (32%). Brand teams lean on AI in pre-production for image creation, copywriting and briefing, while 43% of full-service agencies report daily use as standard practice — evidence AI has become core advertising infrastructure rather than an experiment.
-
DTG Publishes Industry Framework for IP-Delivered TV Advertising Ahead of IBC
DTG Publishes Industry Framework for IP-Delivered TV Advertising Ahead of IBC The UK's Digital TV Group published an Interoperability and Transition Framework for IP-delivered television advertising, built over eight months with more than 50 organisations and chaired by Virgin Media O2's Devendra Mishra, defining a common reference model across creative workflows, metadata and signalling, commercial decisioning, delivery infrastructure, and measurement. The DTG argues TV advertising's biggest problem is no longer missing technology but inconsistent interoperability across broadcast, streaming, CTV and FAST — and says fixing it would make premium TV inventory easier to buy and lower barriers to entry.
-
Parks Associates: Fox-Roku Deal Shows the TV OS Is Now the Industry's Control Point
Parks Associates: Fox-Roku Deal Shows the TV OS Is Now the Industry's Control Point Parks Associates research pegs Roku as the most-used streaming player in 43% of US internet households, with 17% of smart TV owners running Roku OS on their primary set — reach the firm says explains Fox's $22 billion acquisition, which puts Tubi and The Roku Channel, two of the top US FAST services, under one owner. Competition in video is now about who owns the relationship with the viewer, said research director Michael Goodman, arguing the platform determines discovery, data and monetisation more than any single content brand.
-
LG Smart TVs Caught Recording Audio and Scanning Home Networks in Standby, Investigation Finds
LG Smart TVs Caught Recording Audio and Scanning Home Networks in Standby, Investigation Finds A 500-hour, $70,000 investigation by Gamers Nexus and Level1Techs found LG smart TVs logging microphone audio and scanning home Wi-Fi networks for nearby devices even in standby or offline, storing data locally and uploading it — including to LG Ad Solutions — once reconnected, with one test set sending around 4GB of ACR-related data to LG per month. The findings drew wide press coverage on 8-9 September and a US law firm has opened an investigation, putting the ad-funded smart TV data model under an uncomfortable spotlight.
-
Madison & Wall: Global Ad Market to Grow 11% Past $1.3 Trillion as AI Reinforces the Walled Gardens
Madison & Wall: Global Ad Market to Grow 11% Past $1.3 Trillion as AI Reinforces the Walled Gardens Madison & Wall's latest global forecast has the ad market growing 11% to over $1.3 trillion this year, with social, commerce and search all growing double digits and AI supporting rather than disrupting growth that increasingly concentrates with Alphabet, Meta and Amazon. Meta's Advantage+ and Google's Performance Max alone are expected to take a combined $60 billion in the US this year, more than doubling to $158 billion by 2030 — 27% of the entire US ad market.
-
MS NOW Launches $7.99 Membership, Betting on Anchor Access to Crack News Subscriptions
MS NOW Launches $7.99 Membership, Betting on Anchor Access to Crack News Subscriptions MS NOW, formerly MSNBC, launched its direct-to-consumer Membership on 9 September at $7.99 a month or $79.99 a year, with a $39.99 first-year introductory offer running to 30 September, bundling 24/7 live streams, original content and marketing tie-ins including meditation app Calm. The hook is direct engagement: daily live video Q&As with anchors and reporters, including a Monday session with Rachel Maddow ahead of her weekly programme and a Tuesday Morning Joe Family Meeting.
-
IPA: 36% of Britons Now Watch Ad-Funded Streaming Weekly as Ad Tiers Become 'Increasingly Inevitable'
IPA: 36% of Britons Now Watch Ad-Funded Streaming Weekly as Ad Tiers Become 'Increasingly Inevitable' The IPA's Making Sense 2026 report finds 36% of British adults now use ad-funded commercial SVOD services every week, a figure its authors expect to keep rising as ad tiers become a standard feature rather than a step-down option. Premium video's share of curated commercial media time has fallen from 46% in 2015 to 37% in 2026, commercial linear TV's share among 16-34s has collapsed from 32% to 7%, and solo consumption of commercial media has risen to 44% — 46% among younger viewers — a fragmentation the report says undermines advertising's shared-attention effect.
-
Brussels Pushes Back on Germany's 8% Streamer Investment Obligation; Berlin Says No EU Approval Needed
Brussels Pushes Back on Germany's 8% Streamer Investment Obligation; Berlin Says No EU Approval Needed The FAZ reported on 9 September that the European Commission has criticised Germany's planned investment obligation — 8% of streamers' annual net revenue into European works, with subquotas and rights-reversion rules — as a disproportionate restriction on providers' commercial freedom. Culture ministry BKM told DWDL the Commission's remarks are a routine notification step requiring no EU approval, that no fundamental incompatibility with EU law was found, and that it still expects the law to take effect early next year while it reviews proportionality adjustments.
-
Channel 4 Confirms 340 Job Cuts — 28% of Its Workforce — in Its Biggest-Ever Restructuring
Channel 4 Confirms 340 Job Cuts — 28% of Its Workforce — in Its Biggest-Ever Restructuring Channel 4 confirmed on 9 September it will cut around 340 roles, about 28% of its workforce, in the first phase of a transformation programme CEO Priya Dogra says will strip out management layers and redirect non-programming spend into original British content, with consultation starting shortly and reductions complete by year-end. The state-owned, ad-funded broadcaster has posted three consecutive pre-tax losses and draws 90% of its £1.03 billion revenue from advertising; Commons culture committee chair Caroline Dinenage said MPs will question the broadcaster over the plans.
-
M6 Content Chief Guillaume Charles Declares Digital Transformation the Group's Strategic Objective
M6 Content Chief Guillaume Charles Declares Digital Transformation the Group's Strategic Objective Guillaume Charles, M6 executive board member for broadcasting and content, told Satellifacts the group's digital transformation is a strategic objective with the World Cup a powerful catalyst, making continued M6+ growth the key indicator for the post-tournament season while the 2026-27 programming budget holds at roughly €500 million. He said programme teams now commission against consolidated linear-plus-streaming audiences, called the Amazon deal a pure M6+ distribution agreement showing audience complementarity without cannibalisation, framed the Disney+ arrangement as an experiment, and pointed to digital-first micro-dramas after the failure of the daily soap.
