M6 Content Chief Guillaume Charles Declares Digital Transformation the Group's Strategic Objective

Guillaume Charles, M6 executive board member for broadcasting and content, told Satellifacts the group's digital transformation is a strategic objective with the World Cup a powerful catalyst, making continued M6+ growth the key indicator for the post-tournament season while the 2026-27 programming budget holds at roughly €500 million. He said programme teams now commission against consolidated linear-plus-streaming audiences, called the Amazon deal a pure M6+ distribution agreement showing audience complementarity without cannibalisation, framed the Disney+ arrangement as an experiment, and pointed to digital-first micro-dramas after the failure of the daily soap.