MS NOW Launches $7.99 Membership, Betting on Anchor Access to Crack News Subscriptions

MS NOW, formerly MSNBC, launched its direct-to-consumer Membership on 9 September at $7.99 a month or $79.99 a year, with a $39.99 first-year introductory offer running to 30 September, bundling 24/7 live streams, original content and marketing tie-ins including meditation app Calm. The hook is direct engagement: daily live video Q&As with anchors and reporters, including a Monday session with Rachel Maddow ahead of her weekly programme and a Tuesday Morning Joe Family Meeting.