News
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IAB Builds Framework to Measure Ads That Influence AI Agents
The IAB is drafting measurement standards for advertising that targets AI agents instead of human viewers.
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ESPN Retains NFL Rights in Australia and New Zealand; RedZone Stays Exclusive to Disney+
ESPN extends NFL coverage in Australia and New Zealand as Disney+ keeps RedZone exclusivity ahead of the first Melbourne game.
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Snap/Ipsos: Short Drama Graduates From Novelty to Real Competitor in the UK
Snap and Ipsos research shows short drama competing for UK audiences' viewing time and money.
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Attest: Most 'Unskippable' Ads Are Not Actually Watched
Attest's 2026 attention report shows 'unskippable' ad formats fail to hold real viewer attention in the UK and US.
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AdImpact: Movie Advertising Halves on Linear TV, Climbs on CTV
AdImpact finds studio ad spend shifting decisively from broadcast to CTV, with linear airings down more than 50% year on year.
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YouTube Starts Counting Views From the First Frame
YouTube unifies view counting across all formats from August 24, counting a view from the first frame.
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ESPN Unlimited Sets First Price Increase Since Launch
ESPN's flagship streaming tier rises to $31.99 a month on September 17, its first hike since launching in August 2025.
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Paramount-WBD Antitrust Fight Chills Wider Media Dealmaking
The state antitrust challenge to Paramount-WBD is freezing broader media M&A, while analyst Doug Shapiro argues the case will backfire.
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Ampere: Netflix, Disney+ and Prime Video Pull the Brake on Price Rises
Ampere Analysis finds average streaming price rises have nearly halved since 2023/24 as subscribers hit their spending limit.
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California AG Cancels Paramount Settlement Meeting, Accusing Ellison of 'Playing Games'
Rob Bonta calls off Monday settlement talks with Paramount over the $111 billion WBD takeover, citing leaks and bad faith.
