Advertising

• Nearly 5% of CTV Ad Inventory Isn't Actually on a TV Screen, Study Finds

  Nearly 5% of CTV Ad Inventory Isn't Actually on a TV Screen, Study Finds A study by measurement firm 51 Degrees, which independently classified the device behind 11 million OpenRTB ad impressions over…

• IAB Europe: Video Passes Half of All Display Ad Investment in Europe for First Time

  IAB Europe: Video Passes Half of All Display Ad Investment in Europe for First Time IAB Europe's 20th annual AdEx Benchmark Report found the region's digital ad market grew 10.5% to €131.1 billion in …