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• TF1 Pub 2027 Roadmap: One Premium Video Offer, AI Agents — and Netflix Targets Hit in Three Weeks

  TF1 Pub 2027 Roadmap: One Premium Video Offer, AI Agents — and Netflix Targets Hit in Three Weeks At its rentrée press conference on 9 September, TF1 Pub unveiled a 2027 roadmap built on 'Puissance Ma…

• XR: 83% of UK Advertisers Now Use AI, With Speed to Market Overtaking Cost Savings

  XR: 83% of UK Advertisers Now Use AI, With Speed to Market Overtaking Cost Savings XR Extreme Reach's UK State of Ad Ops report finds 83% of UK marketers actively using or piloting AI in production, 4…

• DTG Publishes Industry Framework for IP-Delivered TV Advertising Ahead of IBC

  DTG Publishes Industry Framework for IP-Delivered TV Advertising Ahead of IBC The UK's Digital TV Group published an Interoperability and Transition Framework for IP-delivered television advertising, …

• Madison & Wall: Global Ad Market to Grow 11% Past $1.3 Trillion as AI Reinforces the Walled Gardens

  Madison & Wall: Global Ad Market to Grow 11% Past $1.3 Trillion as AI Reinforces the Walled Gardens Madison & Wall's latest global forecast has the ad market growing 11% to over $1.3 trillion this yea…

• The Trade Desk Falls Out of the S&P 500, Dropping Straight to the SmallCap 600

  The Trade Desk Falls Out of the S&P 500, Dropping Straight to the SmallCap 600 S&P Dow Jones Indices will remove The Trade Desk from the S&P 500 before trading opens on 21 September, with Illumina tak…

• Isba and Ebiquity: Total TV Drives 54% of Advertising Profit Despite Fragmentation

  Isba and Ebiquity: Total TV Drives 54% of Advertising Profit Despite Fragmentation An Ebiquity analysis of more than £100 million of UK TV investment, conducted with advertiser body Isba, found that '…

• The Trade Desk Cuts 15% of Its Workforce as Revenue Decline Looms

  The Trade Desk Cuts 15% of Its Workforce as Revenue Decline Looms CEO Jeff Green told staff on 3 September that The Trade Desk would shed about 15% of its 3,843-person global workforce — roughly 575 j…

• Nielsen Rewrites the US TV Currency With Seven Simultaneous Methodology Changes

  Nielsen Rewrites the US TV Currency With Seven Simultaneous Methodology Changes Nielsen today deploys seven changes to its national Big Data + Panel currency in a single release: wearable-based co-vie…

• The Trade Desk Launches Kokai Zuma Globally, Claiming 32% CPA Cuts From Agentic AI

  The Trade Desk Launches Kokai Zuma Globally, Claiming 32% CPA Cuts From Agentic AI The Trade Desk rolled out Kokai Zuma worldwide with a redesigned interface, an upgraded forecasting engine and agenti…

• CIMM: Sports Fragmentation Is Breaking TV Measurement

  CIMM: Sports Fragmentation Is Breaking TV Measurement The Coalition for Innovative Media Measurement's "Keeping the Score" paper identifies nine persistent measurement challenges as sports rights frag…