Advertising

• KERV.ai Takes Shoppable CTV Ads to Europe in Expanded LG Deal

  KERV.ai Takes Shoppable CTV Ads to Europe in Expanded LG Deal KERV.ai has expanded its partnership with LG Ad Solutions, bringing its AI-powered interactive and shoppable ad formats to LG streaming in…

• Nielsen: Ad-Supported TV Takes 71.5% of US Viewing in Q2

  Nielsen: Ad-Supported TV Takes 71.5% of US Viewing in Q2 Nielsen's Q2 2026 Ad Supported Gauge puts ad-supported TV — linear plus AVOD and FAST — at 71.5% of total US television viewing. The figure und…

• US Upfront Commitments Return to 75% of TV Deal Volume

  US Upfront Commitments Return to 75% of TV Deal Volume Madison and Wall and Media Dynamics data in VideoWeek's Week in Charts shows upfront commitments made up 75% of this US TV season's total deal vo…

• Ampere: Streamers Widen the Price Gap Between Ad-Free and Ad-Supported Plans

  Ampere: Streamers Widen the Price Gap Between Ad-Free and Ad-Supported Plans Ampere Analysis data shows the average price gap between ad-free and ad-supported plans at Netflix, Disney+ and Prime Video…

• IAB Builds Framework to Measure Ads That Influence AI Agents

  The IAB is drafting measurement standards for advertising that targets AI agents instead of human viewers.

• Attest: Most 'Unskippable' Ads Are Not Actually Watched

  Attest's 2026 attention report shows 'unskippable' ad formats fail to hold real viewer attention in the UK and US.

• AdImpact: Movie Advertising Halves on Linear TV, Climbs on CTV

  AdImpact finds studio ad spend shifting decisively from broadcast to CTV, with linear airings down more than 50% year on year.

• CTV Ad Buyers Get Real Show-Level Performance Data for the First Time

  CTV Ad Buyers Get Real Show-Level Performance Data for the First Time InterMedia Advertising tested a Peer39-Pontiac Intelligence integration that uses anonymized publisher content IDs to deliver show…

• "The Bear" Season 5 Extends Disney's Streak of Sold-Out Ad Sponsorships

  "The Bear" Season 5 Extends Disney's Streak of Sold-Out Ad Sponsorships Disney Advertising says "The Bear" Season 5, which debuted on Hulu and Disney+ on June 25, sold out its ad sponsorships again, c…

• Vodafone, Orange and Deutsche Telekom Unit Launch European Media Marketplace to Rival US Ad Giants

  Vodafone, Orange and Deutsche Telekom Unit Launch European Media Marketplace to Rival US Ad Giants A coalition of ten major European telcos, retailers and ad-tech firms — including Vodafone, Orange Ad…