Consumer Trends

• Bloomberg: Netflix's Biggest Hits Are Losing Up to 70% of Viewers After Season One

  Bloomberg: Netflix's Biggest Hits Are Losing Up to 70% of Viewers After Season One A Bloomberg analysis of Netflix's own viewership data found many of its most popular series suffer steep audience dro…

• Bad Streaming UX Drives More Cancellations Than Price, CTAM/Hub Study Finds

  Bad Streaming UX Drives More Cancellations Than Price, CTAM/Hub Study Finds A CTAM and Hub Entertainment Research study of 3,000 US consumers found 36% of viewers — and 43% of those under 25 — cite po…

• Dutch Daily Video Viewing Time Falls to 295 Minutes as Young Adults Lead Decline

  Dutch Daily Video Viewing Time Falls to 295 Minutes as Young Adults Lead Decline Telecompaper's Q1 2026 Consumer Insights Panel found Dutch consumers watched an average of 295 minutes of video per day…

• Roku Leads US Streaming Usage but Trails on Experience, Horowitz Research Finds

  Roku Leads US Streaming Usage but Trails on Experience, Horowitz Research Finds Horowitz Research's 2026 "State of Subscription" report found Roku leads US streaming-platform usage at roughly 40% of u…