Consumer Trends

• NPA: Southern Europe Is a “Sanctuary” for TV Groups as Northern Viewing Erodes

  NPA: Southern Europe Is a “Sanctuary” for TV Groups as Northern Viewing Erodes NPA Conseil’s H1 2026 review finds Europe’s video market split in two: total viewing time keeps eroding in the UK and Ger…

• Danish Broadcasters Take 58% of TV Viewing While Netflix Gets 6%, Ranchet Tells Copenhagen

  Danish Broadcasters Take 58% of TV Viewing While Netflix Gets 6%, Ranchet Tells Copenhagen In her Copenhagen TV Festival keynote, analyst Marion Ranchet used Danish viewing data to argue that US-centr…

• Spain: Pay-TV Thematic Channels Take the Viewing Lead for the First Time

  Spain: Pay-TV Thematic Channels Take the Viewing Lead for the First Time Pay-TV thematic channels have become Spain's most-watched TV offering this month with a combined 12.4% audience share, edging o…

• Attest: Americans Spend More Time Watching YouTube Than Live TV

  Attest: Americans Spend More Time Watching YouTube Than Live TV Attest's 2026 Attention Economy Report finds Americans spend 1 hour 46 minutes a day with YouTube versus 1 hour 31 minutes with live TV,…

• Mediavision: Sweden's Streaming Growth Stalls for the First Time in Two Years

  Mediavision: Sweden's Streaming Growth Stalls for the First Time in Two Years Mediavision data shows Swedish streaming subscriptions reached roughly 11 million by Q1 2026, but Q2 marked the first quar…

• Germany's First Convergent Ratings Put RTL+ Well Ahead of Joyn on Viewing Volume

  Germany's First Convergent Ratings Put RTL+ Well Ahead of Joyn on Viewing Volume Audience-measurement body AGF published Germany's first convergent TV and streaming ratings with monthly platform usage…

• Snap/Ipsos: Short Drama Graduates From Novelty to Real Competitor in the UK

  Snap and Ipsos research shows short drama competing for UK audiences' viewing time and money.

• Streaming Spending Overtakes Traditional TV in the Netherlands for the First Time

  Streaming Spending Overtakes Traditional TV in the Netherlands for the First Time Dutch SVOD platforms generated €301 million in revenue in Q1 2026, up 10% year-over-year, while traditional pay-TV pac…

• Live-Streaming Data Shows "Just Chatting" Content Now Beats Games for Watch Time

  Live-Streaming Data Shows "Just Chatting" Content Now Beats Games for Watch Time A Q1 2026 Streamlabs/Stream Hatchet report shows "Just Chatting" overtook gaming as the most-watched category across ma…

• England's World Cup Win Delivers BBC's Biggest Live Audience of 2026

  England's World Cup Win Delivers BBC's Biggest Live Audience of 2026 BBC One and iPlayer drew a peak of 16.3 million viewers (14 million average) for England's win over DR Congo, with 10.4 million str…