Consumer Trends

• Live-Streaming Data Shows "Just Chatting" Content Now Beats Games for Watch Time

  Creator-led, personality-driven content — not games or scripted programming — is now the primary demand driver in live streaming, a signal for any VaaS platform weighing creator or user-generated content integrations.

• England's World Cup Win Delivers BBC's Biggest Live Audience of 2026

  Major live sport keeps proving the single strongest lever for streaming engagement spikes, even for broadcasters without dedicated sports subscription tiers.