S4C Streaming Hours Rise 22% Under Digital-First Strategy

Welsh public broadcaster S4C said monthly viewing hours across YouTube, S4C Clic and BBC iPlayer rose 22% year-on-year to a record high, with social impressions up 83%, under its five-year "More Than a TV Channel" digital-first strategy.

Key takeaway: Even a small public broadcaster is finding real growth by leaning into third-party platforms like YouTube rather than only its own app — a distribution lesson smaller European broadcasters keep re-learning.

Source: broadbandtvnews.com