Advertising

• CTV Ad Buyers Get Real Show-Level Performance Data for the First Time

  Show-level attribution has long been the missing link in CTV measurement — as it becomes commercially viable, ad-supported VaaS platforms will face pressure to match this level of reporting in their own monetization stacks.

• "The Bear" Season 5 Extends Disney's Streak of Sold-Out Ad Sponsorships

  A single hit series can still anchor sold-out premium ad demand on a streaming platform, showing content quality remains a more reliable monetization lever than scale alone.