News
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CIMM: Sports Fragmentation Is Breaking TV Measurement
CIMM: Sports Fragmentation Is Breaking TV Measurement The Coalition for Innovative Media Measurement's "Keeping the Score" paper identifies nine persistent measurement challenges as sports rights fragment across broadcast, streaming and digital, estimating 20-30% of local TV viewing goes uncounted in syndicated systems. The group calls for cross-platform standards before sports ad money migrates further.
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Broadpeak Launches Click2Cart Shoppable Streaming Ads
Broadpeak Launches Click2Cart Shoppable Streaming Ads Broadpeak's Click2Cart lets viewers add products directly to an online shopping cart with one click of the remote during a streaming ad, working across pre-roll, mid-roll and L-banner formats. It integrates with retail ecosystems and moves beyond earlier click-to-notification interactive formats.
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KERV.ai Takes Shoppable CTV Ads to Europe in Expanded LG Deal
KERV.ai Takes Shoppable CTV Ads to Europe in Expanded LG Deal KERV.ai has expanded its partnership with LG Ad Solutions, bringing its AI-powered interactive and shoppable ad formats to LG streaming inventory across Europe, Canada, Australia and New Zealand. The move puts shoppable CTV formats on one of Europe's largest smart TV footprints.
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DAZN Adds Monumental Sports Network in Channel-Store Carriage Deal
DAZN Adds Monumental Sports Network in Channel-Store Carriage Deal DAZN will carry Monumental+ — live Washington Capitals, Wizards and Mystics games plus other DMV-region content — as a subscription add-on inside its platform. The deal extends DAZN's push to become an aggregation layer for regional sports rather than just a rights holder.
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Roku Becomes Exclusive Streaming Home of NWSL Sunday Night Matches
Roku Becomes Exclusive Streaming Home of NWSL Sunday Night Matches The National Women's Soccer League will live-stream select matches on The Roku Sports Channel from August 30, with Roku the exclusive streaming home of eight Sunday-night matches for the rest of the 2026 season before an expanded 25-match Sunday-night package. The deal lands as Roku is being acquired by Fox, which gains another live-sports foothold on the platform.
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Nielsen: Ad-Supported TV Takes 71.5% of US Viewing in Q2
Nielsen: Ad-Supported TV Takes 71.5% of US Viewing in Q2 Nielsen's Q2 2026 Ad Supported Gauge puts ad-supported TV — linear plus AVOD and FAST — at 71.5% of total US television viewing. The figure underlines how thoroughly advertising has re-established itself as TV's dominant business model even as viewing shifts to streaming.
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Oliver & Ohlbaum: PSBs Still Power 85% of British TV
Oliver & Ohlbaum: PSBs Still Power 85% of British TV An Oliver & Ohlbaum study for Everyone TV finds public service broadcasters remain behind 85% of original British TV production, and warns the UK storytelling ecosystem is at risk if PSB backing weakens. The report lands as PSBs fight to keep prominence and funding against global streamers' scale.
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Mediavision: Sweden's Streaming Growth Stalls for the First Time in Two Years
Mediavision: Sweden's Streaming Growth Stalls for the First Time in Two Years Mediavision data shows Swedish streaming subscriptions reached roughly 11 million by Q1 2026, but Q2 marked the first quarter without growth in more than two years. The firm reads the plateau as a saturation signal in one of Europe's most mature streaming markets.
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French Lawmakers Move to Make Streaming Subscription Sharing a Legal Right
French Lawmakers Move to Make Streaming Subscription Sharing a Legal Right Two Socialist deputies have filed a bill in the National Assembly to legally secure "co-abonnement", guaranteeing subscribers the right to decide who uses the multi-user slots they pay for on platforms such as Netflix and Spotify. The text would bar platforms from restricting account sharing beyond the simultaneous-stream limits already built into each plan.
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DAZN to Acquire EverPass Media, Taking Over NFL Sunday Ticket's Commercial Rights
DAZN to Acquire EverPass Media, Taking Over NFL Sunday Ticket's Commercial Rights DAZN has agreed to acquire EverPass Media, the RedBird Capital- and 32 Equity-founded platform holding exclusive US commercial distribution rights to NFL Sunday Ticket, and will rebrand it DAZN for Business; terms were not disclosed. RedBird, 32 Equity and TKO Group Holdings become minority DAZN shareholders, EverPass CEO Alex Kaplan will lead the unit, and EverPass's IP-based multi-screen venue platform becomes the technology foundation for DAZN's global commercial distribution.
