US Upfront Commitments Return to 75% of TV Deal Volume

Madison and Wall and Media Dynamics data in VideoWeek's Week in Charts shows upfront commitments made up 75% of this US TV season's total deal volume, returning to pre-COVID share as advertiser confidence rebuilds. The same roundup finds 66% of US adults regularly watch YouTube videos longer than 15 minutes, underlining long-form creator content's claim on the TV screen.