The Trade Desk Launches Kokai Zuma Globally, Claiming 32% CPA Cuts From Agentic AI

The Trade Desk rolled out Kokai Zuma worldwide with a redesigned interface, an upgraded forecasting engine and agentic AI workflows, saying its Koa AI cut cost-per-acquisition 32% across 62 test campaigns. A leaked roadmap also shows an “Ask Koa” network of specialised agents for audience building, campaign creation and troubleshooting.