TF1 Pub 2027 Roadmap: One Premium Video Offer, AI Agents — and Netflix Targets Hit in Three Weeks

At its rentrée press conference on 9 September, TF1 Pub unveiled a 2027 roadmap built on 'Puissance Max' — a unified premium offer spanning linear TV, TF1+, TF1+ on Netflix and segmented TV, claiming up to 6 million contacts a day — plus 'Autopilot' AI agents inside the TF1 AdManager buying platform, a full-funnel 'TF1 Efficiency Framework' measurement suite, and more than 1,500 data segments from leboncoin and Valiuz. Deputy MD Laurent Bliaut said the June Netflix distribution deal hit its 18-month audience targets in three weeks, with TF1+ summer viewing hours up 30% and advertiser reach up 15% year-on-year.