IAB Europe: Video Passes Half of All Display Ad Investment in Europe for First Time

IAB Europe's 20th annual AdEx Benchmark Report found the region's digital ad market grew 10.5% to €131.1 billion in 2025, with video spend up 19.6% to €34.0 billion — enough to cross half of all display investment in Europe for the first time. Social video led the growth within that, up 25.7% year-on-year, while retail media passed 10% of total digital spend for the first time.

Key takeaway: Video, not display banners, is now the default unit of European digital advertising — a structural shift squarely in Bedrock's addressable ad market across its four countries.

Source: videoweek.com