Disney+ Reportedly Considering a Free, Ad-Supported Streaming Tier

Disney product and technology chief Adam Smith discussed a free streaming tier internally at a July 9 town hall, according to a July 10 report, as free ad-supported viewing reached 18.7% of U.S. watch time in April, up from 16.8% a year earlier. No timeline has been confirmed for a launch.

Key takeaway: A free tier from Disney+ would intensify pressure on ad-supported streaming economics industry-wide, forcing every platform selling a paid ad tier to defend its value proposition.

Source: techcrunch.com