Western Europe Streaming Market Set to Hit $75 Billion by 2031 as Ad Tiers Outpace Subscriptions

A new market forecast projects Western Europe's streaming revenue reaching $75 billion by 2031, with SVOD subscriptions rising from 293 million to 363 million and SVOD revenue up 35% to $41.3 billion. AVOD revenue is forecast to grow 53% to $26.7 billion and FAST 76% to $3.4 billion, with growth increasingly driven by ARPU and ad-tier uptake rather than new subscriber households.