TF1+ Sets Streaming Record as Netflix Partnership Hits 18-Month Targets in Three Weeks

TF1 said its distribution deal with Netflix, launched June 19, hit targets set for its first 18 months in under three weeks, with TF1+ posting a record 8.3 million unique daily streamers on June 25 during the "Koh-Lanta" finale and "Secret Story" premiere. Daily streaming figures rose 16% week-over-week at launch, with growth strongest among the 15-34 demographic and ad performance on Netflix-hosted TF1 content matching TF1+ itself.

Key takeaway: A traditional broadcaster's live and catch-up content can scale rapidly when distributed through a global SVOD partner, validating hybrid distribution as a growth lever for European broadcasters watched closely by Bedrock's own customer base.

Source: universfreebox.com