Strongest Bundesliga Season Start Since 2023 Gives RTL's Enlarged Sky an Early Win
The 2026/27 Bundesliga opener delivered Sat.1 and Sky their strongest league season start since 2023, winning the day in both young and total audiences, with Saturday's coverage also performing strongly for Sky and RTL. It is the first Bundesliga kick-off since Sky Deutschland moved inside RTL Deutschland — the moment CEO Stephan Schmitter had pegged as the enlarged group's commercial day one.
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