Shapiro at Edinburgh: YouTube Won TV — Now the Phone Is the New TV

Evan Shapiro published his Edinburgh TV Festival Futureview address, arguing the industry has finally accepted that YouTube is television — bigger on TV screens than all of Disney and reaching more Britons each month than the BBC — just as the next shift arrives: the phone as the primary TV device. The festival made the point institutionally, with YouTube EMEA VP Pedro Pina delivering the MacTaggart lecture and promising a third golden age built on collaboration with UK broadcasters.