ProSiebenSat.1's Joyn to Embed ZDF On-Demand Content

ProSiebenSat.1 and German public broadcaster ZDF agreed that Joyn can embed ZDF's on-demand catalog, with ZDF retaining content rights and Joyn not monetizing the content; technical implementation begins in autumn 2026. No equivalent agreement exists yet with public broadcaster ARD.

Key takeaway: Aggregating public-broadcaster content inside a commercial platform's app deepens Joyn's catalog in Germany without new licensing cost — a template Bedrock's German customers may face pressure to match.

Source: turi2.de