Peacock Launches Beta Membership Program With Tiered Subscriber Rewards

Peacock rolled out a beta membership and rewards program to a random sample of Premium and Premium Plus subscribers, grouping members into Gold, Platinum and Diamond tiers based on subscriber tenure. Tier-based perks include a free year of Instacart+, Pizza Hut digital codes, and NBCUniversal and Bravo shop discounts of 15-25%, all included at no extra cost.