Nine and Foxtel Lock In Record A$5.3 Billion NRL Rights Deal

Nine and Foxtel have secured a decade-long rugby league broadcast deal worth a reported A$5.3 billion, the largest in Australian sports-media history, starting from the 2028 season and beating out interest from Amazon Prime and Seven. Nine keeps free-to-air rights to marquee events like State of Origin and the Grand Final, while Foxtel's Kayo Sports retains every other match.

Key takeaway: Incumbent broadcasters are still willing to pay record sums to defend marquee live-sports rights against streaming challengers, even as those same challengers keep bidding up the price.

Source: https://www.bandt.com.au/nine-foxtel-lock-in-record-5-3-billion-nrl-rights-deal/