Nielsen to Acquire DoubleVerify for $2.15 Billion

Nielsen agreed to acquire ad-verification firm DoubleVerify in an all-cash deal worth $2.15 billion, or $13.60 per share, a 30% premium to DoubleVerify's 60-day volume-weighted average price. Nielsen said the combined company will generate more than $4 billion in annual revenue and aims to strengthen measurement across the shift from linear TV to streaming.