Netflix Signs Short-Form Video Deals With Condé Nast, Hearst, Penske Media and More

Netflix struck video-licensing agreements with major publishers — including Condé Nast, Hearst, People Inc., BuzzFeed Studios and Penske Media's Variety, Rolling Stone and Billboard — to carry two-to-20-minute lifestyle and entertainment clips starting August 3. The move is a direct response to YouTube's dominance of living-room short-form viewing, launching first in the US, Canada, UK, Ireland, Australia and New Zealand.

Key takeaway: The world's largest SVOD platform is now building a YouTube-style short-form layer inside its own app rather than ceding that attention to a separate platform.

Source: variety.com