Netflix Reportedly Weighing Always-On Live TV Channels

Netflix is exploring a move into continuously running, always-on channels that would function more like traditional linear or FAST services, according to a July 10 report — a shift that would put it in direct competition with free ad-supported platforms like Pluto TV and Tubi. No launch timeline has been confirmed.

Key takeaway: The largest SVOD platform moving toward an always-on format underscores how thoroughly FAST-style linear viewing has become a mainstream growth vector, not a fallback for smaller players.

Source: techcrunch.com