Market & Commercial Dynamics

Netflix Extends Theatrical Runs and Will Report Box Office — Positioning for a Second Run at Warner Bros.

Netflix will give six upcoming films, including The Further Mis-Adventures of Cliff Booth and Narnia: The Magician's Nephew, full exclusive theatrical windows and will publicly report their box office results for the first time. TooMuchTV reports, citing multiple Netflix executives, that the shift partly anticipates a Paramount–Warner Bros. Discovery merger collapse: Netflix wants credible theatrical bona fides ready if Warner assets return to market at a discount, and informal back-channel conversations with state attorney-general offices have already begun.

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