M6 CEO David Larramendy: World Cup Added 4 Million M6+ Registrations, Now the Task Is Retention

In a CB News interview marking his selection as Media Personality of the Year, Groupe M6 CEO David Larramendy said the World Cup drove more than 4 million new M6+ registrations, 11 million active users and 100 million video views, making M6+ France's most-downloaded mobile app during the tournament. He framed Prime Video distribution as a complementary acquisition channel with M6 keeping full control of content, data and advertiser relationships, and defended the M6 2030 plan's €80 million savings target as the way to fund further content and streaming investment.