Médiamétrie August: TF1 Retakes the Lead at 18.1% as M6 Falls Back to 7.8% After Its World Cup Summer

TF1 rebounded 1.8 points month-on-month to 18.1% audience share in August while M6 dropped 5.5 points to 7.8% as the World Cup effect ended; France 2 posted 15.4%, the biggest year-on-year gain of any channel. Across July and August combined, M6 still recorded 10.2% — its second-best summer since 2016 and third place nationally.