ITVX Crosses 400 Million Monthly Streams for the First Time

ITV's streaming platform recorded 468 million streams and 21 million users in June, its strongest month on record and an increase of 173 million streams year-on-year. The World Cup drove 16 of ITVX's 20 most-streamed audiences of the year, while Love Island's share of total viewing climbed to 64%, up from 53% a year earlier.

ITVX hit its record month just as ITV agreed to sell the platform to Sky, underscoring how much streaming momentum is changing hands in that deal.

Source: https://www.advanced-television.com/2026/07/02/itvx-delivers-record-month-driven-by-world-cup/