Google Escapes Ad Tech Breakup as Judge Orders Behavioural Remedies Only

Judge Leonie Brinkema rejected the DOJ’s demand that Google divest its AdX exchange and DFP ad server, ordering behavioural remedies instead: AdX must open real-time bids to rival ad servers, unified pricing rules are deprecated, and publishers gain per-bidder price floors. The April 2025 monopolisation finding stands, but the ad tech stack that underpins much of the ad-supported streaming supply chain stays intact under Google’s ownership.