Licensing & Partnerships

France Télévisions Becomes Official Media Partner of the Esports World Cup 2026

France Télévisions will air a daily Esports World Cup highlights show, "La Minute EWC," at 9pm on France 4 and late-night on France 2, running for seven weeks from July 7 through the August 23 final. The deal, brokered by production outfit N.E.O, marks a rare embrace of esports coverage by a major European public broadcaster.

Key takeaway: A public broadcaster committing daily prime-time-adjacent airtime to esports for seven straight weeks signals growing mainstream legitimacy for competitive gaming as broadcast content in Europe.

Source: https://fr.themedialeader.com/lesports-world-cup-2026-a-paris-et-sur-france-televisions/

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