Market & Commercial Dynamics

DPG Media Goes Streaming-First: Lubach Now Premieres on Videoland Two Hours Before Linear TV

From Monday 31 August, new episodes of the flagship satire show Lubach stream Monday–Thursday at 21:00 on Videoland, two hours before their new 23:00 slot on RTL 4 — the first programme DPG Media, which acquired RTL Nederland in July 2025 and now runs Videoland and the RTL-branded Dutch channels, distributes streaming-first. DPG says the inversion matches shifting viewing behaviour, with much of the show's younger audience already watching on Videoland or YouTube, and is rebuilding the linear late-night schedule around the talkshow Renze.

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