Bundesliga Places UK and Ireland Live Rights With Jamie Vardy’s Creator-Led Network

Banijay Entertainment agreed a deal with the Bundesliga to livestream matches in the UK and Ireland, plus archive access, through the creator-led “Jamie Vardy’s Having A Party” digital network run by Banijay UK’s Workerbee. It marks the first time a top-five European football league has placed live rights with a podcast-born creator property rather than a broadcaster or streamer.