BBC and Channel 4 Discuss Streaming Partnership to Counter Sky-ITV Scale

BBC Director-General Matt Brittin told UK MPs the BBC and Channel 4 have discussed a streaming partnership that could see Channel 4's ad-supported content distributed through BBC iPlayer, aimed at building scale against foreign-owned streamers after Comcast's Sky agreed to buy ITV's networks and streaming unit. Brittin said Channel 4 looks "subscale" in a market where Sky and ITV are merging, though he cautioned significant commercial, technical and public-service issues remain unresolved.

Key takeaway: The Sky-ITV deal is already reshaping how the UK's remaining independent public broadcasters think about scale, even without a formal Channel 4 sale process underway.

Source: broadbandtvnews.com