Barb: Disney+ Adds 1.1 Million UK Homes in One Quarter as Sky Bundling Becomes the Growth Engine

Barb’s Establishment Survey shows Disney+ jumping from 7.8 million to 8.9 million UK homes in Q2 2026 — including roughly 700,000 ad-tier homes — after its March deal placing the service inside eligible Sky packages at no extra cost, while total UK SVoD penetration slipped fractionally to 20.7 million homes. Netflix eased to 18 million homes, 41% of them now on its ad tier, and Paramount+ added 0.5 million to reach nearly 4 million.