Banijay Gaming Acquires Groupe JOA to Reshape French Gambling Market

Banijay Gaming — the standalone betting and gaming division the TV producer built from Betclic, Tipico and Admiral after its Tipico takeover — has acquired French casino operator Groupe JOA, extending its footprint across Germany, France, Portugal, Austria, Poland and Côte d'Ivoire. The deal makes Banijay Gaming Continental Europe's largest sports-betting operator by the company's own measure, with integration synergies of roughly €100 million targeted after the World Cup.

Key takeaway: One of the world's largest content producers is now building an equally serious gambling business alongside it, a diversification move that shows how top-tier TV groups are looking beyond content licensing for growth.

Source: https://sbcnews.co.uk/europe/2026/07/06/banijay-france-2027/