Attest: Americans Spend More Time Watching YouTube Than Live TV

Attest's 2026 Attention Economy Report finds Americans spend 1 hour 46 minutes a day with YouTube versus 1 hour 31 minutes with live TV, with 90% accessing YouTube on a typical weekday against 73% for live TV. Combining YouTube, TikTok and social video, daily viewing reaches 3 hours 54 minutes - outstripping the 3 hours 20 minutes spent on live TV and subscription streaming combined.