Apple TV Raises Prices Again: $14.99 a Month, Triple Its Launch Price

Apple lifted Apple TV from $12.99 to $14.99 per month in the US — its fourth increase in four years — with the annual plan rising from $99 to $119 and Apple One Individual from $19.95 to $21.95. The monthly fee has tripled from the $4.99 launch price of 2019; existing subscribers get roughly 30 days' notice.