Antenna: Pay-TV Cord-Cutters Flock to Streaming — and 60% Pick Ad-Free Plans

Antenna's Q1 2026 data shows former premium pay-TV subscribers are five times more likely than other consumers to sign up for an SVOD within 30 days of cancelling, and ad-free plans account for 60% of their first-month sign-ups. Paramount+ Premium leads cord-cutter penetration at 13.7%, ahead of Netflix Premium at 11.5% and Peacock Premium at 9.5%.